Running a Computer Repair Business and Attracting Great Clients
If you want to succeed at running a computer repair business, you need to focus on business development and attracting great clients. There are lots of things that can get you off track, but if you watch out for them, you will be able to concentrate on what matters most.
Remember when you are starting out in the computer repair business, you are not strictly in the technology business. Technology is certainly a big part of your business, but in the early stages especially you need to be focusing on building relationships and acquiring clients. You can’t let other activities or time wasters distract you from your business development goals.
These 5 tips can help you with running a computer repair business so your client growth and business growth goals don’t get derailed or sidetracked.
Avoid Spending Too Much Time on Technology Training. Especially when you are working with small businesses, you are probably six to 18 months ahead of what small businesses in your area need. Because small businesses are late adopters, you can afford to slack a little on technology training in the beginning while you work on building relationships with potential clients. To fill in any skills gaps, look to recruit competent subcontractors.
Don’t Spend Too Much Time Reading Computer Magazines. If you’re like most new consultants, you probably spend several hours per month in this reading black hole. Instead, consider reallocating this wasted time toward more productive business development and client attraction activities.
Stay Away from Most Channel Programs. When you are running a computer repair business for small companies, don’t get seduced by an aggressive sales person twisting your arm to join a channel program. You also can’t get drawn in by technology gadgets that don’t fill an immediate need with your paying clients. When you spend money on these things, you take precious resources away from business development and building your client list.
Avoid Freebie-Mooching Sessions Disguised as Sales Calls. When you go out on a sales call, make sure you are not there for endless hours of brain picking that goes nowhere. Running a computer repair business successfully means knowing exactly which kinds of prospects to focus on at all times. This way you can drive your lead qualification process and contribute to long-term business development.
Network in a Smart Way. Know which kinds of prospects you should be talking to at networking events. Find out what they do, what their company is like, whether or not they have and use computers, and how many computers they have. These are the four key questions that can help you determine very quickly whether you’re talking to someone that has a future as your prospective client, or whether you are completely wasting your time.
In this article, we introduced 5 tips to help you focus on critical business development tasks and client attraction. Learn more about how you can get great, steady, high-paying clients now at http://www.RunningAComputerRepairBusiness.com
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